Monday, September 30, 2013
AdCityMarketing Online Work Advice&Opportunities: Can Publishing a Newsletter Benefit Your Business?...
AdCityMarketing Online Work Advice&Opportunities: Can Publishing a Newsletter Benefit Your Business?...: In a Word, Yes! Publishing a newsletter as a part of your marketing campaign can increase the potential profit from existing customers becom...
Can Publishing a Newsletter Benefit Your Business?
In a Word, Yes!
Publishing a newsletter as a part of your marketing campaign can increase the potential profit from existing customers becoming long-term buyers.
Newsletters gives us a tool for collecting the email addresses of targeted visitors with the intent of turning them into paying customers.
Utilizing this tool also gives us the means by which we can remain in contact with an additional valued resource,"The Previous Customer."
If You want to keep customers, A Newsletter is a must.
If you don't have a Newsletter, you have no way of following up with your paying customers, or for that matter, any potential customers. Someone that has purchased from you once is very likely to purchase again. You don't want to run the risk of losing that person because you don't have a follow up method in place. A Newsletter.
The standard for publishing your newsletter is generally once a week. You may want to publish bi-weekly. If you find something of value that your customers might have an interest in, you don't have to stand on ceremony, you can notify them at will. The frequency of your publication will really be determined by your marketing niche. Who and What your marketing.
Your topics will be determined by your area of expertise. If your knowledge is limited, you may have to do some research in order to keep your subscribers informed, There is no shortage of pre-written articles, on any topic, you may be looking for. With Article Directories, such as this one, that abound the Internet, your search will be an easy one.
Of course you can always do the research and write the articles yourself, based on what you've learned. You also may want to consider subscribing to a Private Label Content site. You'll have access to pre-written articles available for re-write.
Your newsletter doesn't have to be "The Great American Novel." (:-) Quite frankly if it's too long, your readers probably will lose interest before they finish reading it. Sometimes a quick announcement about a New Product or Service will be sufficient. Other times a short 400 to 500 word article will do the trick. It will really depend on what you're trying to convey to your readers.
You'll also need to be consistant. With the thousands of newsletters that are available. You'll want to avoid having your newsletter mistaken for spam. Announce your publication in the subject line and don't forget to personalize it by inserting your subscribers firstname. Address them by their first name within the body of the message whenever and wherever possible. Personalization cannot be stressed enough. This function is available in most autoresponders.
To limit complaints or spam reports remind your readers that they agreed to recieve emails from you etc. Once again, most autoresponders provide this function without your having to do anything, other than putting your message in for sending.
Your newsletter will be your Brand. It will speak loud and clear about your business and will be your tool for building relationships with your customers. No other tool has this ability. Give your Newsletter the time and attention it deserves and it will reward you Over an Over again.Also for Direct Access To Great Brand Name Marketing Tools&Resources Visit our Partners at http://adcitymarketing.webstarts.com
Publishing a newsletter as a part of your marketing campaign can increase the potential profit from existing customers becoming long-term buyers.
Newsletters gives us a tool for collecting the email addresses of targeted visitors with the intent of turning them into paying customers.
Utilizing this tool also gives us the means by which we can remain in contact with an additional valued resource,"The Previous Customer."
If You want to keep customers, A Newsletter is a must.
If you don't have a Newsletter, you have no way of following up with your paying customers, or for that matter, any potential customers. Someone that has purchased from you once is very likely to purchase again. You don't want to run the risk of losing that person because you don't have a follow up method in place. A Newsletter.
The standard for publishing your newsletter is generally once a week. You may want to publish bi-weekly. If you find something of value that your customers might have an interest in, you don't have to stand on ceremony, you can notify them at will. The frequency of your publication will really be determined by your marketing niche. Who and What your marketing.
Your topics will be determined by your area of expertise. If your knowledge is limited, you may have to do some research in order to keep your subscribers informed, There is no shortage of pre-written articles, on any topic, you may be looking for. With Article Directories, such as this one, that abound the Internet, your search will be an easy one.
Of course you can always do the research and write the articles yourself, based on what you've learned. You also may want to consider subscribing to a Private Label Content site. You'll have access to pre-written articles available for re-write.
Your newsletter doesn't have to be "The Great American Novel." (:-) Quite frankly if it's too long, your readers probably will lose interest before they finish reading it. Sometimes a quick announcement about a New Product or Service will be sufficient. Other times a short 400 to 500 word article will do the trick. It will really depend on what you're trying to convey to your readers.
You'll also need to be consistant. With the thousands of newsletters that are available. You'll want to avoid having your newsletter mistaken for spam. Announce your publication in the subject line and don't forget to personalize it by inserting your subscribers firstname. Address them by their first name within the body of the message whenever and wherever possible. Personalization cannot be stressed enough. This function is available in most autoresponders.
To limit complaints or spam reports remind your readers that they agreed to recieve emails from you etc. Once again, most autoresponders provide this function without your having to do anything, other than putting your message in for sending.
Your newsletter will be your Brand. It will speak loud and clear about your business and will be your tool for building relationships with your customers. No other tool has this ability. Give your Newsletter the time and attention it deserves and it will reward you Over an Over again.Also for Direct Access To Great Brand Name Marketing Tools&Resources Visit our Partners at http://adcitymarketing.webstarts.com
AdCityMarketing Online Work Advice&Opportunities: Ezine Advertising Works: Top 10 Reasons To Adverti...
AdCityMarketing Online Work Advice&Opportunities: Ezine Advertising Works: Top 10 Reasons To Adverti...: You've heard the buzz but still have some questions. Does Ezine Advertising really work? The short answer is "Yes! It works" a...
Ezine Advertising Works: Top 10 Reasons To Advertise With Ezines!
You've heard the buzz but still have some questions. Does Ezine Advertising really work?
The short answer is "Yes! It works" and here's 10 reasons why:
~ An Ezine is an electronic magazine or newsletter. The electronic format makes it easy to respond to your ad. A simple mouse click is much more convenient than picking up the phone, mailing in a card, or driving to a physical store
~ The electronic format offers less potential for distraction before they arrive at your "store". Just think if you send a traditional sales flyer through the mail. The customer is eager to buy but needs to drive past several other retail establishments to arrive at your store and then walk past still more in the mall or shopping center. They might spend the money meant for your pocket before they ever arrive! In an Ezine they click right from the ad into your "store" so there is less potential for loss.
~ Subscribers have opted in. Opt In means they have voluntarily signed-up to receive the Ezine and were not added to the list without their knowledge or permission. Your ad is less likely to be tossed in the garbage like junk mail or deleted like spam. It is also likely to be "white listed" and so won't get caught up by spam filters.
~ Cheaper than most traditional forms of advertising. Priced television, radio, or print media lately? It is also cheaper than many other internet advertising options. Have you looked into the cost of PPC?
~ Easy to target ads and products to specific audience. No matter what your target audience there is an Ezine out there to serve it-and probably dozens to choose from!
~ No need to narrow your category like in traditional classified advertising. Classified listings restrict your placement so only people looking in that category see your ad. In an Ezine every reader sees it!
~ Most Ezine subscribers read for the free information they expect from their Ezine and will usually read each issue from top to bottom. Since most publishers only allow a limited number of ads, your ad will have greater visibility.
~ Most people buy when they least expect to, so as they are reading their Ezine they will be relaxed and more receptive to marketing. This contrasts sharply with many other advertising mediums (TV, radio, direct mailing) as then people are expecting a sales pitch!
~ Ezine subscribers feel comfortable acting on sales pitches because the electronic format makes it risk-free to respond to your ad. They don't have to risk getting trapped on the phone or in a store by an over-eager sales staff. They take comfort in knowing that one simple click can get them back out again!
~ The electronic format also makes it easy to capture more information about your prospect. You have the opportunity to at least get their name and e-mail address (if you are savvy about your offer) and potentially a whole lot more. Once you've got that then you can sell, sell, sell! Also for Direct Access to Brand Name Marketing Tools&Resources Visit our Website at http://adcitymarketing.webstarts.com
The short answer is "Yes! It works" and here's 10 reasons why:
~ An Ezine is an electronic magazine or newsletter. The electronic format makes it easy to respond to your ad. A simple mouse click is much more convenient than picking up the phone, mailing in a card, or driving to a physical store
~ The electronic format offers less potential for distraction before they arrive at your "store". Just think if you send a traditional sales flyer through the mail. The customer is eager to buy but needs to drive past several other retail establishments to arrive at your store and then walk past still more in the mall or shopping center. They might spend the money meant for your pocket before they ever arrive! In an Ezine they click right from the ad into your "store" so there is less potential for loss.
~ Subscribers have opted in. Opt In means they have voluntarily signed-up to receive the Ezine and were not added to the list without their knowledge or permission. Your ad is less likely to be tossed in the garbage like junk mail or deleted like spam. It is also likely to be "white listed" and so won't get caught up by spam filters.
~ Cheaper than most traditional forms of advertising. Priced television, radio, or print media lately? It is also cheaper than many other internet advertising options. Have you looked into the cost of PPC?
~ Easy to target ads and products to specific audience. No matter what your target audience there is an Ezine out there to serve it-and probably dozens to choose from!
~ No need to narrow your category like in traditional classified advertising. Classified listings restrict your placement so only people looking in that category see your ad. In an Ezine every reader sees it!
~ Most Ezine subscribers read for the free information they expect from their Ezine and will usually read each issue from top to bottom. Since most publishers only allow a limited number of ads, your ad will have greater visibility.
~ Most people buy when they least expect to, so as they are reading their Ezine they will be relaxed and more receptive to marketing. This contrasts sharply with many other advertising mediums (TV, radio, direct mailing) as then people are expecting a sales pitch!
~ Ezine subscribers feel comfortable acting on sales pitches because the electronic format makes it risk-free to respond to your ad. They don't have to risk getting trapped on the phone or in a store by an over-eager sales staff. They take comfort in knowing that one simple click can get them back out again!
~ The electronic format also makes it easy to capture more information about your prospect. You have the opportunity to at least get their name and e-mail address (if you are savvy about your offer) and potentially a whole lot more. Once you've got that then you can sell, sell, sell! Also for Direct Access to Brand Name Marketing Tools&Resources Visit our Website at http://adcitymarketing.webstarts.com
Sunday, September 29, 2013
AdCityMarketing Online Work Advice&Opportunities: How to Price Your eBook!
AdCityMarketing Online Work Advice&Opportunities: How to Price Your eBook!: You've written and compiled an ebook. Now you have to decide how much to charge for it. Finding the right price is essential to the succ...
How to Price Your eBook!
You've written and compiled an ebook. Now you have to
decide how much to charge for it. Finding the right
price is essential to the success of your product. If
you charge too little, people will think it's of
little value, and they won't purchase it, or even it
they do buy your book, you will have to sell thousands
of copies to get to the point where you can begin to
see a profit. If you price it too high when compared
with your competition, you will find yourself steadily
lowering the price, which will cause you all kinds of
new problems in the future. For example, if you sell
your ebook at first for $39.99, and later reduce it to
$24.95, don't you think the people who bought it for
$39.99 are going to be PISSED?
Choosing the right price for your ebook is one of the
most critical parts of the marketing process. The
first rule of pricing ebooks is to never underprice.
Determine the highest price your audience can afford,
and then if you find your book isn?t selling, you can
always reduce the price. Before you take that step,
make sure you are promoting your book like crazy on
the Internet and on websites. The price should be
aimed at bringing in profits, but you should never
forget that price is one of the factors that people
use in judging the value of your ebook ? before they
buy it. So always start with the highest price, and
then launch a mega-marketing campaign.
Pricing an ebook is particularly difficult because
ebooks are a fairly new commodity. Since they are
digital, the value of an ebook is as confusing as the
understanding of what digital actually is to the
average layperson. This means that we must look at
ebooks in a different light in order to determine
their actual worth in this brave, new cyber world.
Let's look at the difference between a book in print
and an ebook. A printed book is an object you can hold
in your hand, store on your bookshelf, even hand down
to the next generation. It is priced on factors such
as paper stock, design and production costs, and
marketing.
But the fact that unites ebooks and print books is
that they are composed of ideas. It is the ideas in
these books that have the ability to change, or
possibly transform, people's lives.
What do you think an idea is worth when evaluated
against the cost of paper and ink?
It is the IDEAS that are valuable! That is how you
determine the cost of your ebook.
What should I charge for my ideas?
There are all different formulas and methods for
determining the correct price for your ebook. Let's
begin with honing in on your ultimate goals.
Decide if your goal is to get wide distribution and
maximum exposure. This goal is aimed at drawing
customers to your business or service, or to
establishing the credibility of your reputation. If
this is your main goal, you should aim to keep your
price on the low side. Some authors have even priced
their ebooks at a profit loss to draw a high number of
new customers. The key is to find a price that
maximizes your profits and the number of books you
sell.
This is an excellent pricing strategy if you are
looking to acquire long-term customers. Long-term
customers are extremely likely to buy from you again
and again ? as long as the first ebook they buy is of
exceptional quality and beneficial to the customer.
However, if your book contains valuable ? and more
importantly NEW information, references, or techniques
? then you should aim to price it on the high end.
After you figure out your goal, you must figure out
what your audience's need is for your ebook. For
example, does your book solve a particular problem? If
it does, and solves it in a way that hasn't been
written about in one hundred other ebooks, you will be
able to achieve high sales at a high price. If your
book solves a problem or answers questions in a new
and unique way, you should price your book as high as
you can go. You will achieve larger profits this way,
but bring in fewer customers. Just make sure the
question or problem that your book solves is one that
is important and relevant to the majority of your
market audience. If your ideas are not common
knowledge, or you are presenting a brand new
technique, you will be able to sell books at a high
price. Just be prepared for your competition to
undercut you on price as soon as they hear about your
book.
Keep in mind that the above pricing strategy is
temporary. Eventually, you will cease to sell books at
this high price. So figure out in advance how long you
plan to offer your ebook at this high price, and when
that time is up, change your pricing strategy.
If you want to see large profits over customer draw,
aim for an audience that is looking for easy solutions
to their problems at a low price. If your book is
aimed at solving one particular problem rather than
general advice, then you can charge more. Start at the
highest price the market will bear to bring in the
largest profits, and plan to discount the book a
number of times throughout the year.
Marketing Strategies
The key that unlocks the sales potential of your ebook
is to find a single sentence that becomes your selling
handle. This sentence states what question or problem
your book answers and the benefits your ebook can
provide. Then be sure to use that sentence in every
piece of sales and promotional material, and every
time anyone asks you about your ebook.
Besides promoting your books assiduously online, there
are several other strategies that can help you sell
more books.
One is to give something away for free with your book,
such as a valuable bonus item. Or bundle several
ebooks under one price, which lowers the price for
each ebook if they were sold separately.
An effective technique for figuring out a price is to
send out a survey to your current customers. If these
customers have already bought an ebook from you, ask
for their opinion in terms of price. Do this by
creating a sales page for the new book, but don't
include a price on that page. Instead, add a number of
links to survey questions that ask pointed questions
to aid you in assigning a price to your ebook.
Another strategy is to test out prices by creating a
number of duplicate sales pages with different prices
on each page. Make sure your sales copy is exactly the
same on every page, and includes your selling-handle
sentence. Then figure out for each page the conversion
ratio between visitors to your site and sales of your
book. This will tell you what your optimum price is.
Ultimately, if you've written a book that solves a
problem or presents a new technique, your book will
bring in both traffic and profits. So be sure to write
that selling-handle sentence that sums up what problem
your book solves and what the benefits of your book
will be to the customers who purchase it. And then
watch your market come to you!
Get started today and start making money online. 'Me Know WordPress' contains over 150+ detailed videos on everything you need to know about making money with WordPress blogs. Visit http://www.meknowwordpress.com/?=richardallikas@yahoo.com for more information.Also for more Great Brand Name Marketing Tools&Resources Visit our Website at http://adcitymarketing.webstarts.com
AdCityMarketing Online Work Advice&Opportunities: What is an eBook compiler?
AdCityMarketing Online Work Advice&Opportunities: What is an eBook compiler?: You've written and revised your ebook, hired an artist who has produced outstanding graphics, and now you're ready to actually put t...
Subscribe to:
Posts (Atom)