Tuesday, August 6, 2013
AdCityMarketing Online Work Advice&Opportunities: A Pay Per Click Beginner's Guide!
AdCityMarketing Online Work Advice&Opportunities: A Pay Per Click Beginner's Guide!: Should you Pay Per Click? Commonly refered to as PPC among the savvy internet marketers. If you have been marketing online for an...
A Pay Per Click Beginner's Guide!
Should you Pay Per Click? Commonly refered to as PPC among the savvy internet marketers. If you have been marketing online for any length of time you have probably seen PPC eat up your advertising dollars with little or no results.
You research and choose the hottest keywords, then burn through your daily budget in an hour with no sales. The myth that mega traffic produces mega profits is just that. A myth.
Traffic is great. Traffic improves your search engine ranking. It increases word of mouth advertising. Traffic gets you more traffic, but when you are paying a pretty penny for each and every click you want sales.
You may remember the class action law suit against Google. A group of businesses sued Google claiming the company didn't do enough to prevent click fraud so they lost money in their PPC campaigns.
In my less than humble opinion, click fraud was not the culprit. For those who don't know, click fraud is when someone who publishes Google Adsense ads clicks on ads on their own sight to make money with no intention of purchasing the product advertised.
As I said, in my opinion click fraud was not the culprit. It was badly chosen keyword phrases. Instructions on how to choose and bid on keyword phrases are available on the PPC sites so I won't go into the mechanics of bidding.
The important thing is, if you chose the most popular keyword your ad will show up in hundreds maybe even thousands of searches an hour. This means you will recieve hundreds maybe even thousands of clicks a day.
Mega traffic right? For instants. If you are selling hand painted porceliain piggy banks and you bid on the keyword "bank". Who will see your ad and possibly click on it? People looking for online banking, people looking for a rock band called "Bank", kids writing a report for school on the bankiong industry. In other words, people who don't want what you are selling.
They will click on your ad without reading the whole thing and go "This isn't what I want." and hit the back button. Remember, it cost you money for them to click. It costs them nothing, so people aren't careful about what they click on.
Choose your phrase carefully. You want clicks from visitors who are looking to buy what you are selling. Target your phrase. Bid on "porceliain hand painted piggy banks" if that is what you are selling. People who do broad searches are just looking. People who target their searches are looking to buy.
Will you get less traffic? Yes. Will you make more sales? Maybe, depending on your product, how easy your site is to navigate, your prices, etc, etc...
The point is, with PPC, looky loos cost you money. Save the most popular keywords for your free traffic sources. Target your PPC so that only credit card in hand buyers click your ads. For More Great Brand Name Marketing Products and Resources Visit our Website at - http://adcitymarketing.webstarts.com
You research and choose the hottest keywords, then burn through your daily budget in an hour with no sales. The myth that mega traffic produces mega profits is just that. A myth.
Traffic is great. Traffic improves your search engine ranking. It increases word of mouth advertising. Traffic gets you more traffic, but when you are paying a pretty penny for each and every click you want sales.
You may remember the class action law suit against Google. A group of businesses sued Google claiming the company didn't do enough to prevent click fraud so they lost money in their PPC campaigns.
In my less than humble opinion, click fraud was not the culprit. For those who don't know, click fraud is when someone who publishes Google Adsense ads clicks on ads on their own sight to make money with no intention of purchasing the product advertised.
As I said, in my opinion click fraud was not the culprit. It was badly chosen keyword phrases. Instructions on how to choose and bid on keyword phrases are available on the PPC sites so I won't go into the mechanics of bidding.
The important thing is, if you chose the most popular keyword your ad will show up in hundreds maybe even thousands of searches an hour. This means you will recieve hundreds maybe even thousands of clicks a day.
Mega traffic right? For instants. If you are selling hand painted porceliain piggy banks and you bid on the keyword "bank". Who will see your ad and possibly click on it? People looking for online banking, people looking for a rock band called "Bank", kids writing a report for school on the bankiong industry. In other words, people who don't want what you are selling.
They will click on your ad without reading the whole thing and go "This isn't what I want." and hit the back button. Remember, it cost you money for them to click. It costs them nothing, so people aren't careful about what they click on.
Choose your phrase carefully. You want clicks from visitors who are looking to buy what you are selling. Target your phrase. Bid on "porceliain hand painted piggy banks" if that is what you are selling. People who do broad searches are just looking. People who target their searches are looking to buy.
Will you get less traffic? Yes. Will you make more sales? Maybe, depending on your product, how easy your site is to navigate, your prices, etc, etc...
The point is, with PPC, looky loos cost you money. Save the most popular keywords for your free traffic sources. Target your PPC so that only credit card in hand buyers click your ads. For More Great Brand Name Marketing Products and Resources Visit our Website at - http://adcitymarketing.webstarts.com
Saturday, August 3, 2013
AdCityMarketing Online Work Advice&Opportunities: An Internet Marketing Lesson I Learned From My 7 Y...
AdCityMarketing Online Work Advice&Opportunities: An Internet Marketing Lesson I Learned From My 7 Y...: A few weeks ago I was watching my 7 year old Grandson Joel as he was drawing a picture of a strawberry patch. As he drew, it began to look ...
An Internet Marketing Lesson I Learned From My 7 Year Old Grandson!
A few weeks ago I was watching my 7 year old Grandson Joel as he was drawing a picture of a strawberry patch.
As he drew, it began to look more and more like a Christmas wreath than a strawberry patch. I told him that it looked pretty good, but suggested to him that “maybe you could put a few strawberries here, and here and here” as I pointed to the big white area in the middle of his drawing.
He looked at me in all seriousness and said…
“Grandpa, it doesn’t matter what YOU think, it’s what the artist thinks!”
It was funny at the time, but I have been thinking about this quite a bit.
You know what? He is right!
There is a great lesson to be learned here. The lesson applies very well to Internet marketing. Actually it applies well to ANY kind of marketing, it doesn’t necessarily have to be on the internet.
We have a tendancy to come up with an idea that we think is the greatest thing since sliced bread. We’re absolutely convinced that everybody will beat a path to our door to buy our product. We spend lots of money to develop a sales campaign, build a website, buy advertising and so on, and spend a lot of time and effort to draw people to our website, get good search engine positioning, and then more often than not we’re disappointed because very few people buy our products.
Could it be that the marketplace doesn’t care about our opinion?
Does that hurt your ego? It shouldn’t. It should open your eyes to this very simple, but wildly profound truth.
IT DOESN’T MATTER WHAT YOU THINK, IT’S WHAT THE MARKETPLACE THINKS THAT IS IMPORTANT!
Big companies spend millions of dollars on market research, testing and surveys before they ever spend any money in developing a product or marketing a product. Doesn’t it make sense that before we ever spend a dime on any kind of product development, website development or whatever that we should spend some time first to find out what people are buying, when do they buy, and how do they buy?
By doing proper research in advance, you’ll save yourself a lot of wasted time and effort, and you’ll be rewarded many times over by successful, money making websites. Finding profitable “niches” is not a difficult process, but it can make all the difference in the world as to whether or not your website will be a huge success or a dismal failure.
As you consider what kind of websites you’ll be building, keep in mind the lesson learned from a 7 year old. For more Articles,Brand Name Products, Marketing Tools and Resources Please Visit our Website at-http://adcitymarketing.webstarts.com
As he drew, it began to look more and more like a Christmas wreath than a strawberry patch. I told him that it looked pretty good, but suggested to him that “maybe you could put a few strawberries here, and here and here” as I pointed to the big white area in the middle of his drawing.
He looked at me in all seriousness and said…
“Grandpa, it doesn’t matter what YOU think, it’s what the artist thinks!”
It was funny at the time, but I have been thinking about this quite a bit.
You know what? He is right!
There is a great lesson to be learned here. The lesson applies very well to Internet marketing. Actually it applies well to ANY kind of marketing, it doesn’t necessarily have to be on the internet.
We have a tendancy to come up with an idea that we think is the greatest thing since sliced bread. We’re absolutely convinced that everybody will beat a path to our door to buy our product. We spend lots of money to develop a sales campaign, build a website, buy advertising and so on, and spend a lot of time and effort to draw people to our website, get good search engine positioning, and then more often than not we’re disappointed because very few people buy our products.
Could it be that the marketplace doesn’t care about our opinion?
Does that hurt your ego? It shouldn’t. It should open your eyes to this very simple, but wildly profound truth.
IT DOESN’T MATTER WHAT YOU THINK, IT’S WHAT THE MARKETPLACE THINKS THAT IS IMPORTANT!
Big companies spend millions of dollars on market research, testing and surveys before they ever spend any money in developing a product or marketing a product. Doesn’t it make sense that before we ever spend a dime on any kind of product development, website development or whatever that we should spend some time first to find out what people are buying, when do they buy, and how do they buy?
By doing proper research in advance, you’ll save yourself a lot of wasted time and effort, and you’ll be rewarded many times over by successful, money making websites. Finding profitable “niches” is not a difficult process, but it can make all the difference in the world as to whether or not your website will be a huge success or a dismal failure.
As you consider what kind of websites you’ll be building, keep in mind the lesson learned from a 7 year old. For more Articles,Brand Name Products, Marketing Tools and Resources Please Visit our Website at-http://adcitymarketing.webstarts.com
Thursday, August 1, 2013
AdCityMarketing Online Work Advice&Opportunities: Using Social Networking Websites to Promote Your O...
AdCityMarketing Online Work Advice&Opportunities: Using Social Networking Websites to Promote Your O...: Do you own or operate your own website? With the rising popularity of the internet, there is a good chance that you do. A large number of i...
Using Social Networking Websites to Promote Your Online Website!
Do you own or operate your own website? With the rising popularity of the internet, there is a good chance that you do. A large number of internet users run their own personal websites, but others run their websites as a way to make money. Of course, any website owner wishes to promote their online website, but those who rely on their websites for income are more willing to. Whichever type of website you have, did you know that you could help to promote it with online social networking websites?
If you are wondering how and why you should use social networking websites to promote your online website, you are not alone. A fairly large numbers of internet users aren’t even sure what social networking sites are or how they work. Online social networking websites are like online communities. They give internet users an easy and fairly safe way to come together. Many social networking websites are designed to make it easier for you to search for and make contact with other internet users, especially those that you have something in common with.
With a fairly large number of social networking websites, including MySpace, having over a millions users, there is a good chance that you could not only make new friends, but find internet users that would be interested in visiting your online website, especially if that website is your personal website. When joining an online networking community, you should be given your own profile page. On this page you could not only describe yourself, your online website. By mentioning what your personal online webpage is all about and providing a link, you should receive a number of new visitors.
As previously mentioned, social networking websites can benefit all website owners, but especially those who are looking to make a profit with their websites. This can be done one of two ways, by selling something or by relying on revenue from advertising. If you have a website that selling products or services, you may find it a little bit easier to use social networking sites to your advantage. This is because, if you wish, you could do product or service spotlights. Each day, week, or month, you could showcase one of the products or services that your website sells. This could either be done right on your profile page or on a blog page, which is provided by most social networking websites.
If you are using your online website to make money with advertising programs, such as affiliate programs or Google Adsense, you may need to approach social networking websites in a different matter. Since you will not necessarily have a particular product or service to focus on, you will need to approach these websites as if they were personal websites. If your website discusses being a dog owner, it may be a good idea to state your love for dogs in your profile. After doing so, it would be acceptable and not necessarily considered spam to add a link to your online website. As with all other types of online websites, social networking websites should help to increase the number of page views your website receives. In most cases, more page views mean more clicks which means money for you.
As you can easily see, there are a number of different ways that you can promote your online website, no matter what type of website you have or what you use it for. By keeping the above mentioned points in mind, you should be able to see an increase in your page views, in no time at all.
Get started today and start making money online. 'Me Know WordPress' contains over 150+ detailed videos on everything you need to know about making money with WordPress blogs. Visit http://www.meknowwordpress.com/?e=richardallikas@yahoo.com for more information. Also for more great Marketing Resources Visit our Website Here--http://adcitymarketing.webstarts.com
If you are wondering how and why you should use social networking websites to promote your online website, you are not alone. A fairly large numbers of internet users aren’t even sure what social networking sites are or how they work. Online social networking websites are like online communities. They give internet users an easy and fairly safe way to come together. Many social networking websites are designed to make it easier for you to search for and make contact with other internet users, especially those that you have something in common with.
With a fairly large number of social networking websites, including MySpace, having over a millions users, there is a good chance that you could not only make new friends, but find internet users that would be interested in visiting your online website, especially if that website is your personal website. When joining an online networking community, you should be given your own profile page. On this page you could not only describe yourself, your online website. By mentioning what your personal online webpage is all about and providing a link, you should receive a number of new visitors.
As previously mentioned, social networking websites can benefit all website owners, but especially those who are looking to make a profit with their websites. This can be done one of two ways, by selling something or by relying on revenue from advertising. If you have a website that selling products or services, you may find it a little bit easier to use social networking sites to your advantage. This is because, if you wish, you could do product or service spotlights. Each day, week, or month, you could showcase one of the products or services that your website sells. This could either be done right on your profile page or on a blog page, which is provided by most social networking websites.
If you are using your online website to make money with advertising programs, such as affiliate programs or Google Adsense, you may need to approach social networking websites in a different matter. Since you will not necessarily have a particular product or service to focus on, you will need to approach these websites as if they were personal websites. If your website discusses being a dog owner, it may be a good idea to state your love for dogs in your profile. After doing so, it would be acceptable and not necessarily considered spam to add a link to your online website. As with all other types of online websites, social networking websites should help to increase the number of page views your website receives. In most cases, more page views mean more clicks which means money for you.
As you can easily see, there are a number of different ways that you can promote your online website, no matter what type of website you have or what you use it for. By keeping the above mentioned points in mind, you should be able to see an increase in your page views, in no time at all.
Get started today and start making money online. 'Me Know WordPress' contains over 150+ detailed videos on everything you need to know about making money with WordPress blogs. Visit http://www.meknowwordpress.com/?e=richardallikas@yahoo.com for more information. Also for more great Marketing Resources Visit our Website Here--http://adcitymarketing.webstarts.com
Sunday, July 28, 2013
AdCityMarketing Online Work Advice&Opportunities: Effectively Using Overture/Yahoo To Get Website Vi...
AdCityMarketing Online Work Advice&Opportunities: Effectively Using Overture/Yahoo To Get Website Vi...: Overture or now known as Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture...
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