Before targeting a new keyword vertical, it's imperative to evaluate the difficulty of the market. This is done by analyzing
keyword competition.
What is keyword competition? Keyword competition is
the measure of how difficult it will be to rank for a particular
keyword. The competition for a keyword can vary depending on how popular
the keyword is and industry competition.
Search marketers estimate how much time and effort it may take to achieve top rankings for particular keywords
or search terms.But the question is, how do you judge keyword
competitiveness? What are the factors involved in competitive keyword
analysis? Is there a specific keyword tool or tools you can use to
analyze keyword competition effectively? Look no further for our
in-depth SEO guide.
The following feedback for determining keyword competitiveness
was provided by our panel of 35 search marketing experts. We asked them
each a single question, “What is your best tip or trick for determining
keyword competition?” and aggregated their answers into one
comprehensive guide for competitive keyword analysis.
Competitive Keyword Analysis Experts
| Aaron Wall |
Rand Fishkin |
Michael Gray |
David Harry |
A Smarty |
Tom Demers |
Larry Kim |
Jill Whalen |
Adam Audette |
Todd Malicoat |
| Marty Weintraub |
Ian Lurie |
Michael Martinez |
Patrick Altoft |
Jordan Kasteler |
Jon Henshaw |
Lee Odden |
Todd Mintz |
Tad Chef |
Garrett French |
| Ben Wills |
Dana Lookadoo |
Danny Dover |
Gab Goldenberg |
Andrew Shotland |
Glen Allsopp |
Terry Van Horne |
Manoj Jasra |
Sage Lewis |
Alex Cohen |
| Amber Speer |
Federico Munoa |
Rising Phoenix |
Thomas Fjordside |
Monchito |
Aaron Wall (SEO Book and PPC Blog)
When considering entering a new market with a new website: I look at
the search results with SEO for Firefox turned on. That gives me lots of
data about site age, links to the ranking pages and sites, if people
are leveraging domain names, site traffic estimates, and if there is
much brand strength in the market. That last bit mostly comes from
knowing the web pretty well and understanding the markets you operate in
well. And if an area is new and you are uncertain of how strong it is
then clicking on some of the background information links can help give
you more information and insights.
When considering a new keyword set for an established website:
Sometimes it is easy to just publish content and see how well you rank
for it. Even better so long as you optimize page titles to capture
relevant longer tail keyword variations, then even if you don't rank for
the core/root keyword you can still make some good money by rankings
for variations of the keyword. And keep in mind the content does not
have to be sales-oriented, perfect content just to test the
market...look at the crap eHow publishes profitably...you could just
make a new blog post and test. Then from there, for areas where you get
good results, you could always chose to make higher-quality,
sales-oriented content targeting those keywords more from the conversion
perspective.
Keyword Competition Tool
We're actually in the process of designing a new version of our
Keyword Difficulty Tool. I've attached a screenshot of some wireframes.
The tool can serve as a keyword competition checker and help you
analyze keyword competition by running a Google keyword difficulty
check. Our process is to get the top ranking pages for a particular
query (the top 10 is usually sufficient since any results after that
receive very little traffic), then run analysis on the domain and page
authority metrics. Since these numbers are directly tied to the ranking
models for Google's ordering of search results, we've found that the
data is especially accurate for running a Google keyword difficulty
check, predicting the relative difficulty of ranking on page 1 for a
particular search.
We're also looking to give the keyword competition tool the ability
to detect and report vertical search results in the SERPs so we can
quantify the impact of image, local, video, business news, blog,
real-time, etc. on the rankings.
Historically, our keyword competitiveness tool used data like:
- # of results for a given keyphrase
- # of results in quotes
- # of results using allintitle
- PageRank of the top ranking pages/sites
- # of links pointing to the top ranking pages/sites
- Maximum bid price in the paid search results
- # of ads showing for a given query
However, these were all poor proxies for the actual data of how
competitive and difficult to unseat the top results might be. We're
pretty bullish on the new process and the new Google keyword competition
research tool being a significant upgrade to our previous second-order
measurements.
Michael Gray (Graywolf's SEO Blog)
Take the top 5 results, do a whois for the domains and see when the
original registration date is for each of the domains. If all or most of
the domains have been registered for more than 5 years, you're going to
need a trusted domain to rank.
Does domain age mean better results in the SERPS?Domain
age really isn't what you're looking for, but the trusted links that
have come from being around and publishing that long. If you're on a new
domain, you've got a 5 year link building hole to try and overcome.
David Harry (Huomah SEO Blog and SEO Dojo)
How to Analyze Keyword Competition
Well, as with most things I do it is a combination of data points. At
the end of the day it is part of the art -- being able to analyze the
competition for keywords. Getting intimate with a query space is the way
to go, and there is nothing like digging in and looking through the top
10-20 listings to see where there may be holes.
It is worth mentioning that it is also a balancing act. Just because a
space isn't competitive doesn't mean we want it. So it's not exactly
seeking non-competitive spaces, but ones where we can get a foot in the
door or with the volume to chase the big dogs.
- So, we can start with the usual suspects (Google keyword competition research tools mentioned already)
- Then cross-reference some PPC data, always a reasonable gage of value/competitiveness
- Juxtapose data from straight search, exact match, allintitle, allinurl
- Just for fun have a peek at Trends/Insights...
Then, dig in, see what the competing sites have working for them
and where there are opportunities. What will be the estimated cost/time
frame?
Tom Demers (Wordstream Pay-Per-Click Software and Keyword Analyzer)
Analyze Keyword Competition
For me all the best keyword competition data comes from SEO for
Firefox. If I'm looking for a really quick, high level keyword analysis,
I'll just run the query and pull the data into a CSV, then sum the
following columns:
- Y! Links
- Y! Page Links
- Majestic SEO Link Domain
- Page Rank
- Age (for this I strip the months then just sum the numbers: lower is better for this one :))
Typically I find this to be a much better indicator than number
of documents or even allintitle (which is pretty good, and is a great
link building query) simply because my intent is to crack that top
five/ten, so the strength of those pages is what I'm concerned with (and
in most cases if I'm doing this level of depth of analysis on a
specific query, it's pretty unlikely the top five will be omitting it
from their document/title).
Larry Kim (WordStream PPC Software and SEO Tools)
Competitive Keyword Analysis
I’ve never worked in a search vertical that wasn’t super competitive,
nor have I ever had the good fortune of inheriting an old, trusted
domain. So I’ve always operated under the assumption that every keyword I
target is going to be hard and that the competition of keywords will be
high. And rather than developing my own formulas for measuring keyword
competition, I take a slightly different, iterative approach to
competitive keyword research.
For organic search, it looks like this:
- Publish something - It doesn’t have to be perfect. Just
something quick to get an read on how difficult it is for your site to
rank on a particular term. Who knows? You might get lucky and your
content might rank well immediately. Or it may only require minor
optimization to rank better.
- If you got lucky, then mission accomplished. Move on to next keyword targets.
- If you can’t find your page in the SERPS, then try moving to an
adjacent, longer-tail variation of the word. At WordStream, we invented
the Keyword Niche Finder
for doing exactly this: finding related, yet less competitive keywords
so that you could avoid hypercompetitive niches and uncover less
competitive and potentially more profitable keyword niches.
In paid search, it’s more or less the same idea:
- Start by trying out bidding on head terms
- If the ROI meets your target objective, mission accomplished – Move on to next keyword targets.
- If ROI is terrible, then adjust to target long tail keywords,
which are likely to be less competitive and better value, particularly
if you do a good job at grouping together relevant keywords and being
relevant with your ad-text creation and landing page.
So in summary, I guess my tip for determining keyword competitiveness boils down to two key points:
- Don't get hung up in estimating keyword competition
- Perform a quick test to ascertain true keyword competitiveness for
your website or paid search account, then iterate on those results
And a finally, a Bonus Tip: Stop thinking of
keyword competitiveness as something to apply to individual keywords. A
site like WordStream generates millions of visits through search every
year through millions of different search queries. Trying to figure out
keyword competitiveness for each one is a path to madness. Instead,
we’ve organized our keyword taxonomy into around 500 groupings of
similar keywords, and look at the competitive landscape on a per-keyword
grouping basis.
Jill Whalen (High Rankings SEO Consulting)
My quick and dirty trick is to find the most relevant keyword phrases
that have decent search counts, then do an Allintitle:"keyword phrase"
check in Google on them. If you put them in a spreadsheet with the
number of searches and the AIT you get a clear picture of those with
high number of searches vs. low Allintitles and your "keyword gems"
become clear.
Adam Audette (Audette Media Internet Marketing Boutique)
It's usually a combination of tools, but here's a quick rundown of a good process we employ at Audette Media:
- Look at search results, and total returns for intitle:[key
phrase] and allintitle:[key phrase] searches. The search volume numbers
will show a rough idea of how many are competing for these terms on
their pages.
- SEMRush has excellent data (for example, see the attached screenshot).
- AdCenter's Ad Intelligence tool for Excel is excellent, and
although looking at a smaller sample of data on MSN's engine, will show a
number of revealing competitive insights. I especially like their
Monetization segment for keywords. Here's more from Aaron Wall on this.
- AdWords competition data; SEMRush also shows CPC bid estimates for AdWords buys.
- If I could only use one tool, it would be Google's awesome keyword research tool here. It shows a number of interesting data points, including the top terms by category. You can use this with the Google Traffic Estimator tool to find approximate keyword values, best used alongside a tool like SEMRush.
Todd Malicoat (Business Management Consultant at Stuntdubl.com)
Keyword Competition Analysis
For a bird's eye keyword competitive analysis, I use a few things:
two toolbars, two metrics, and gut feel on four variables (which you
should obviously back up with some hard data).
- SEOMoz Total unique linking domains
- SEMRush Value from the SEO Book Toolbar
Four variables specific to each site:
- Content volume (do they have 10 pages or 10 million?)
- User data (Alexa, others) and social graph metrics (are they actively participating in social media?)
- Anchor text and title tags (what are they targeting with these?)
- Domain name keywords (do they have an exact match?)
As important as competition is the BENEFIT of ranking for a
keyword. Pick your keywords based on benefit to YOUR site, and look for
the sweet spots with low competition.
Marty Weintraub (AimClear Search Marketing Blog)
Starting with the top 3 non-news and non-personalized results in the
Google's organic SERPs (permanent results), we look at ToolBar Page
Rank, SEOmoz's mozRank (mR), mozTrust (mT), domainRank (dR), domainTrust
(dT) and inbound anchor text semantics using LinkScape. If any given
result is not the site's homepage, we have a look at the Google's
toolbar PageRank of the site's homepage as a very general indicator of
inbound link strength.
Ian Lurie (Conversation Marketing and Portent Interactive Internet Marketing Company)
Look at your own site stats! Find the keywords that generate traffic to your top site pages. Then use WordStream to expand a keyword set around those core traffic generators. You'll build long-tail traffic, fast, and grow quality traffic.
Michael Martinez (SEO Theory and Analysis Blog)
Assuming I need to make a quick review, I look at the advertising
associated with the query results. If it's substantial and promoting
relevant domains (as opposed to "broad match" advertisers), that's a
signal a query is competitive. I also look at the first two pages of
organic results. If they all use the query in title tags and page URLs,
that's a signal the query is competitive. Finally, if a quick perusal of
keyword activity in any major tool shows substantial related queries
(in addition to significant traffic for the primary query), that's a
signal the query is competitive.
Patrick Altoft (Blogstorm Search Engine Optimisation)
Our keyword competitive indicator is to see how many sites are using
that exact key phrase as a major part of their homepage title tag. This
lets us determine how many sites are what we class as "strong
competitors" rather than just sites who happen to have a page about a
subject and therefore rank for it.
Jordan Kasteler (Utah SEO Pro)
I use the Google query allintitle: “keyphrase” to get a rough
estimate on how many people use that keyphrase in their title tag. This
will roughly let you know how many people have deliberately or not have
minimally optimized their page for that keyphrase. After using the query
look at the upper-right corner and see how many results were returned.
For example, simply searching for SEO Firm returns 1,990,000 sites
but searching allintitle: “SEO Firm” returns 70,900 sites. This provides
a much clearer idea.
Jon Henshaw (Raven Internet Marketing Tools)
I look at keyword competitiveness from an organic SEO perspective. I
want to know how hard will it be for me to get my site to rank in the
non-paid SERPs.
The main things I look at when determining keyword competitiveness
are Google AdWords data (especially search volume), and the quality of
the sites that rank well organically for that keyword phrase. I then do a
direct comparison with the site I'm working with against the top
organically ranking sites to give me an idea of how far I have to go. I
also like to look at related long-tail keywords, because the competition
and performance can vary greatly.
Ultimately though, it's really about the marketing strategy, not
necessarily the keyword competition (which many people can get mired
in). If you have sufficient control and flexibility over the website
you're trying to rank with – including the ability to frequently publish
very high-quality content, create altruistic resources, and improve how
the site is coded – you'll be able to start improving your SERPs
quickly. And over enough time, if the link building techniques you use
aren't too risky, and don't get your site penalized or banned, the site
will rank very well organically for most of the keyword phrases you're
targeting.
Another thing to keep in mind is that short-tail keywords aren't
always the best keywords for a site. Going after highly competitive
short-tail keywords will not only take you longer to rank for, they may
also be driving the wrong type of traffic. This is especially true if
you're trying to sell a niche widget. Instead of focusing on the
competition related to the keyword "widget," consider focusing on who
your competition is for long-tail keywords that are more closely related
to what you're trying to sell. Then make your content, marketing, and
link building strategies focus only on those terms. That will improve
your overall organic search referrals and conversions much faster than a
more competitive, broad, and short-tail term.
Initially, I keep it simple: Look at query volume and the overall
number of SERPs for the phrase, placement in title tags and anchor text
links in ranking pages. After that, break out the tools.
Todd Mintz (Todd Mintz is with SEMpdx)
So, let’s say the term in question is “Green Widgets”:
- Take the term and drop it into the WordStream Keyword Tool (or Google’s AdWords Tool) and pull out the top 50/100/500 results.
- Copy and paste these results into Notepad.
- Do a global delete of all the “spaces between words.”
- Drop all the “words” into your domain registrar’s “bulk search” tool
and search the availability of .com, .net and .org domains for each
term.
- The lower the available inventory, the more competitive the keyword niche.
Tadeusz Szewczyk "Tad Chef" (SEO 2.0 SEO Blog)
With Google keyword competition, always start with what you already
know. As I often work on Google.de in many cases I know most of the
sites that rank well already. This way it takes sometimes only a few
seconds to determine how difficult a keyword is. I see where Wikipedia
is, I see where the strongest shopping search engine is, I see where the
major newspaper is.
Also I look for the SEO'ed sites. When I see something like "Buy
example, examples, cheap examples" at #1, #2 and #3 I know that the
competition is fierce. Then I start using the manifold tools we have
these days for keyword research.
I check against "similar sized" keywords I already know. Especially
in Google Insights for Search you can find out how competitive a keyword
is by comparing it to other terms. Other people use a matrix to
determine keyword strength or difficulty in numbers, but I'm a very
intuitive non-technical person, so I judge based on my gut feeling and
the above comparisons.
After I did that with one keyword, all other keyword difficulties for
that market are easy to determine as you can compare to the first
keyword. Then I use a simple table where I rank the keywords based on
their difficulty.
Garrett French (Ontolo Link Building Company, Link Building Tools)
I always look at the number of paid advertisers to get a sense of
keyword competitiveness, the number of results in the top 10 that look
"optimized" (keywords in the title, etc.), and the number of homepages
that rank for the term. Nothing scientific, just a quick way to
gut-check a space.
Ben Wills (Ontolo Link Building Services)
Focus on Keyword Search Frequency
I start at keyword demand in terms of how often it's searched. Once I collect "X" number of keywords and
keyword search frequency,
I segment the keywords based on those search frequencies. Once I have a
set of those keywords, I use Aaron Wall's SEO for Firefox extension to
view the domain age for each of the competing results. As a general
rule, I find that search results owned by older domains (on average) are
the most competitive due to Google's trust algorithms. That said,
whenever I find a young domain in a large set of older domains, I want
to study that site to see what they're doing to get a leg up on the rest
of the competition.
Dana Lookadoo (Yo! Yo! SEO Search Marketing Optimization & Training)
Search Engine Optimization for Highly Competitive Keywords
Determining keyword competitiveness requires a study of a variety of
factors, including a understanding of the query space and using one's
intuition. Insights are gained by looking at term popularity, analysis
of the search results and competing sites, and related trends and
conversations.
The tips below show how to determine keyword phrase popularity and a
competition utilizing free tools. This is part of a 101 framework for
those who are beginner to intermediate in their SEO efforts. The
following screenshots display select columns from an Excel worksheet one
can create for evaluating two key insights, phrase demand and
competition. Ideally, you want to find a balance between competitiveness
and popularity of keywords and phrases.
Term Popularity / Phrase Demand
Research keyword popularity across various databases.
- Use Google AdWords Keyword Tool, and display results by "Match Type: Exact" & "columns to display: Show All." Evaluate:
- Exact Match Local search volume count. (Use a formula to divide by 30 for an estimated Daily Estimate.)
- Estimated Average CPC cost for positions 1-3 for PPC.
- Use Wordtracker Free Keyword Suggestion Tool . Evaluate the number of searches for the exact phrase.
- Use WordStream Free Keyword Tool to acquire a CSV. Evaluate the number of searches.
- Evaluate the average count for Google, Wordtracker and WordStream daily estimates.
- Evaluate current CPC costs. Higher cost indicates highly competitive terms.
SERP Competition
Evaluate competition by looking at search engine results (SERPs) to
determine how many sites are competing for the exact keyword phrase and
if these sites are well optimized and have link authority.
- In Google, search for the keyword phrase in quotes to find the number of indexed pages for the exact phrase.
- Use the allintitle: Google search operator to evaluate the number of competing pages with the phrase in the title. (allintitle:"keyword phrase")
- Divide the Competing Pages allintitle: results by the Google AdWords Exact Match Local searches per month to return a competing SERP to Search Ratio.
- Keyword phrases that have the highest SERP to Search Ratios and largest number of backlinks indicate most competitive keywords.
- Proceed by evaluating keyword optimization efforts for the top 5 results.
- Evaluate page 1 of the search results and note Google One Box listings that display in universal search.
A keyword phrase is highly competitive if the term is popular,
with a high SERP/Search Ratio and if the competition has link authority
is optimizing for that term. If the SERPs display more than the standard
10 blue links and are filled with universal listings and numerous PPC
ads, then you have a ringer and a lot of work to compete in that query
space.
Danny Dover (Danny from SEOMoz)
My first act is to view the SERP and see the types of domains that
rank for the term. Are the domains established and names I have heard
of? Are they spammy looking (.biz, .info, excess of hyphens,
misspellings, etc.)? This usually gives me some indication of the
competitiveness of the keyword. If this doesn't answer it for me, I
check the top 5 results in the mozBar to gauge how many linking root
domains these domains have. (This metric is highly correlated to good
rankings right now). Lastly, if I really need more data I use Google's
AdWords Tool to see how many searches there were for the term. This is
not exactly the same as competitiveness of the keywords but it usually
correlates.
For keyword competition, I basically have a feel for SERPs based on:
- Yahoo! SE linkdomain numbers (via SEO for Firefox)
- Whether there are exact match domains
- Whether deep pages are ranking (domain authority + a few links) or homepages
- Digging around the top ranking sites' backlinks to get a view to quality
- Any brands in the results
Andrew Shotland (Local SEO Guide)
Achieve #1 ranking for it and reflect on how much of a pain in the ass it was to get there. :)
Glen Allsopp (Viper Chill )
There are a number of ways to determine keyword competitiveness such
as how many links the top sites have or how many results there are
(though this is less accurate). One good way to determine
competitiveness that most people don't look at is how many sites on the
first page are homepages, and how many are communities. Generally,
search engines follow people so if there are a number of large social
sites like forums ranking around your keyphrase, it's going to be hard
to rank above them.
On top of that, I find it far harder to outrank homepages with my
affiliate sites than article pages. If a lot of the results are
homepages, i.e., they end in .com and are not a file name like
/blog/keyphrase-here/, then that could be a sign the phrase is going to
be tough to rank for.
Well, in the old days I would review the SERP for the obvious and
"learn the query space" players, then do G searches using allititle
syntax to ascertain overall title strength, then do all in anchor to see
the amount of linkage. Another recent addition was using exact match
with the terms, which is the most competitive. This basically indicates
the degree of "professional grade optimization" in the query space.
Currently, I take that a step further with universal search. IMO, you
also have to add a "content" review, i.e., can we use video and other
UNI components like news to fill in spots. IMO, all SEO's should be
taking care when adding video. I was early into that and found the 300
vids we added often blew out the text position and in that case ... no
indented listing just a demotion from above the fold to below the fold
of the SERP since that seems to be where vid ends up. So be sure that
when optimizing vids you do not knock the higher text-based position out
of the SERP.
Manoj Jasra (Jasra Inc. Internet Marketing and Web Analytics World)
For AdWords keyword competition, I have often relied on the Google Keyword Tool
as a keyword competition analyzer. It serves as a keyword competition
analysis tool since it shows competitiveness from a paid search
perspective. However, since it doesn't provide exact numbers and
generates additional keywords, I find it useful for high-level estimates
only. I am a big fan of technology and APIs so I developed a web app in
C# which uses Google's AJAX API and the Yahoo API to return the actual
number of competitors you'd see on the search engine results page. It
has a batch-mode available so running dozens of keywords for
competitiveness is not a big issue.
The first thing that comes to mind with keyword competition research
is to use the "intitle" search operator. So, if you do a search for:
intitle:"craft supplies." The search results will only show pages that
have the exact phrase "craft supplies" in the title. That means that
those people have either optimized intentionally or probably optimized
the page naturally for your target phrase. That search returns over 1.9
million results. So, chances are, it's going to be pretty tricky to
break into the "craft supplies" results.
Alex Cohen (Alex Cohen of Click Equations)
I’m going to tackle this question from the PPC side. First, let’s get
one thing straight: the Estimated Average CPC that Google reports in
their keyword tool is so fictional that it should be on the New York
Times’ Bestseller list. Ignore it.
Instead, it’s more useful to focus on the Google keyword tool competition column of the reports:
Like
many things in determining levels of competition, these data are meant
to be relative. In fact, Google creates those bar charts on a scale of
0.00 to 1.00. It’s easier to see this if you export the data. Look at
the bottom of their keyword list:
Now
you can see the (completely useless) Estimated Avg. CPC column and the
more useful Advertiser Competition column on a numerical scale, instead
of a graph:
Chances are that you’re going to pay more for keywords at the top of
the list vs. those lower, though this isn’t always the case. Your bid
actually plays an indirect role in determining your CPC and your Quality
Score is just as important. Depending on your Quality Score, you could
pay a penalty or get a discount that increases or decreases your CPC.
Amber Speer (PPC Hero.com)
Honestly, if I do a search for that keyword in Google, and see that
thousands to millions of URLs are being shown for the same keyword, that
pretty much answers my question. However I do the same search in Yahoo
and MSN to get the full effect of the keywords competitiveness. I also
like to use the SEOMoz Keyword Difficulty Tool which also gives me an
idea of how competitive a keyword will be. Point being, you can’t just
use one source to come up with an answer. Check multiple sources and get
a birds eye view of how competitive a keyword truly is.
Federico Munoa (Posicionamiento y SEO)
Check for the keyword term on Google. NOT broad match because this
will show every page or at least most indexed pages mentioning the
keyword, but with quotes. Another thing you can do is to check for that
keyword with "allintitle:" command as well, such as "allintitle: 'lava
lamps'" wich will give you a more accurate landscape of people trying to
rank for that specific keyword = to real competing sites.
Other factors to check:
- How many AdWords competitors (Yahoo, Bing also)
- Minimum bid for keyword
- Run your keywords in keyword suggestion tools, such as SEOMoz
Keyword Difficulty Tool, SEO Book Keyword Tool, SEMRush, Google Keyword
Tool , MSN Adlabs, etc.
Rising Phoenix (SEO Dojo Warrior)
For me keyword competitiveness is directly proportional to the
competitiveness of website and page which appear top in SERP for that
keyword. Total number of result is for my ego top results are for my
work.
I will look for following things to measure the competitiveness of a keyword:
- Link profile of website
- Reputation/authority of website and page
- Quality of SEO/content
- What other keywords the page is targeting and its ranking for those
Thomas Fjordside (Spiced2 Web design)
I like to allintitle:"key phrase" to get me started and see keyword
competition. Then the link data of the top 5 for the keyword and how
optimized their content is. I also like use the
AdWords.Google.com/Select/KeywordTool to estimate the traffic levels
which also gives some indication to the competitiveness on the phrase,
and also see the avg. CPC on the key phrase, if people are willing to
bid a lot, chances are they are using money on seo too.
Most of the time I get people that already have a website and
therefore some kind of ranking for the key phrase and then I look at
what's been done internally to rank that page, and see what could be
improved (content, internal links, external links etc.) and how I
believe that can change their ranking. And that gives you an indication
of the amount of work needed too.
Monchito (Textdesign Freelance SEO)
I tend to look more (I'm not saying "only," I say "more") at the site
I'm optimizing itself, than to the keyword competition. Well, of course
I check keyword competitiveness when I choose keyphrases for the first
time (I use a method that looks a lot like this one). But after that, it's all about continuously analyzing the way these keyphrases perform for YOUR site, and adjust accordingly.
When
it comes to social media marketing, startups, especially those that are
operating on a limited budget, can use all the help they can get. A
well run social media campaign can help a new business drum up interest,
generate customers, and make sales.
Your
post is shown with your business information when someone searches your
business name, and beneath your listing people select your business
from Google maps.
